Conference Day One

08:30 AM - 09:30 AM Registration and Coffee

09:30 AM - 09:45 AM Big Data IQ Welcoming

09:45 AM - 10:00 AM Chair’s Opening Address

While most business people nowadays have heard of the term big data, not everybody has a concrete idea of what big data means in practice and what it can achieve. Once organisations have decided to embark on their big data journey, for many it is not clear how to start and approach the journey. This talk will discuss various relevant aspects to consider when implementing a big data strategy, including concrete big data examples, technology, analytics, use cases, data culture & organisational aspects.

Richard Benjamins

Group Director of Business Intelligence & Big Data

10:40 AM - 11:20 AM Proudly Sponsored by FICO: How Behavioral Analytics Can Protect Your Most Valuable Asset - Customer Data

Telecommunications companies' most valuable asset isn’t their network or even their intellectual property. It’s customer data––the data that provides insight into every facet of business growth and customer satisfaction. Telco customer data is similarly valuable to hackers and cyber thieves, commanding a high price on the dark web. When customer data is compromised, telcos lose, and lose big. Remediation costs can run into the high millions, while customer defections inflict untold damage on revenues. There is a new way to protect data, to stop the attackers already inside “the four walls” of the telco enterprise network, and prevent the exfiltration of critical customer data and other data assets. This session provides an overview of how sophisticated behavioral analytics, proven in payment card fraud prevention, can quickly detect anomalous network behavior to stop cyber attackers in their tracks.

11:20 AM - 11:50 AM Morning Coffee and Networking Break

11:50 AM - 12:20 PM Becoming A Data Empowered Business

  • Assess what a data empowered business looks like and how service providers can empower employees with data and insights to create business value
  • Build the right foundation to overcome the challenges of extracting and analyzing massive data volumes
  • Discuss tools and services available to move towards a modern data management and analytics environment

12:20 PM - 12:50 PM Stepping Out into the World of Digital Advertising to Support your Data Monetisation Strategy

Vit Soupal, Head of Big Data Strategic Initiative EU, Deutsche Telekom
  • Analysing strategies to overcome challenges when competing with social media from a distribution standpoint whilst adhering to privacy protection regulations
  • Creating a distribution management strategy whilst being in competition with large media enterprises
  • Building the perfect business model: Identifying who your market is and how to sell to them
  • Upfront strategy analytics to establish the data and product marketing strategy to support integration with the data network
  • Optimizing for speed to market rather than control

Vit Soupal

Head of Big Data Strategic Initiative EU
Deutsche Telekom

12:50 PM - 1:30 PM Du Case Study: Overview of Approaches for Big Data Monetization Contextualised to the Middle East

  • Examine the most appealing industries and relevant use cases contextualised to the Middle East
  • Common pitfalls and workarounds for launching business in new regions
  • Stakeholders to engage, how to organise the unit and build the team, quick wins and trade-offs, strategies for getting up to speed, how to price and value insights in the market
  • Cross-fertilisation with other innovative areas where telcos typically play a role: Smart City, IoT
  • Growth engines from insights to service providers: Holistic data insights provider (indoors/outdoors, location/financial) integrate forward into the value chain

1:30 PM - 2:30 PM Lunch Break

2:30 PM - 3:10 PM Regulatory Update on the European Data Protection and Privacy Laws

  • Analysing the limitations of the new data protection regulation: What can you do with data and how does this effect how you prepare it
  • Data protection, privacy and security: Policy and regulation updates within the telecoms industry
  • Reassessing the market: Discussing new amendments and revisions to the recently passed data protections regulations
  • Discussing how EU provisions and regulations can support and protect your business across the globe and within the cloud
  • Evaluating infringement, fines, precautionary studies and future laws

3:10 PM - 3:50 PM Identifying the Value of your Data to Ensure you are Maximising Revenue and Protecting your Business

  • Analysing how identifying the value of your data can support you in the business case for new revenue streams of monetising data
  • Identifying the data circles relevant to your data to further your understanding of your data’s potential monetising avenues internally and externally
  • Evaluating the potential within developing the infrastructure of big data to monetise your efforts alongside your enterprise
  • Assessing framework strategies to evaluate how you can generate revenue from customer data networks

3:50 PM - 4:20 PM Pitney Bowes Case Study: Old Problem….New Challenge Integrated Network Coverage and 360 Degree View has a Whole New Meaning

  • Collecting data and analysing it quickly to discern true location intelligence in order to provide a unique competitive advantage
  • Identifying new opportunities for business through utilising location technology to streamline customer experience and improve business product and services
  • Utilising captured transaction data to understand how products are sold and how to improve customer engagement experience

4:20 PM - 4:40 PM Technology Demonstration Segment

Each demonstration will give you the
opportunity to see how this service or solution provider can support you in your big data monetisation strategy.

This will give you the chance to not only see how these
solutions work but how they will integrate within your
platforms. You will also be able to ask plenty of questions
so that you are fully informed about how these providers can support you in increasing your ROI.

First Segment: Pitney Bowes Technology Demonstration

Second Segment: FICO Technology Demonstration

4:40 PM - 5:10 PM Afternoon Tea and Networking Break

5:10 PM - 5:50 PM Panel Discussion: Exploring New Revenue Pockets through Leveraging Customer and Vendor Profiles

Richard Benjamins, Group Director of Business Intelligence & Big Data, Telefonica , ,
  • What measures can you take to educate your customers about the use of their data?
  • How can you introduce value and benefits for customers to avoid customer withdrawals and extend data capabilities
  • Creating a platform of third party data leveraging use-cases to establish customer and vendor credibility whilst exploring new potential revenue pockets
  • Evolutional external development: Leveraging data externally through mobility context application from mobile networks to mobility of users
  • Creating customer centric vendor business use cases: Benchmarking and location profiles
  • How can you utilise customer use-cases to establish a long term internal data monetisation strategy without compromising the trust of your customers

Richard Benjamins

Group Director of Business Intelligence & Big Data

5:50 PM - 6:00 PM Chairmans Closing Remarks and End of Conference Day One

6:00 PM - 7:00 PM Networking Drinks Reception