EXCLUSIVE INTERVIEW: A Behind The Scenes Look at Telefónica's Evolving Big Data External Monetisation Model

EXCLUSIVE INTERVIEW: A Behind The Scenes Look at Telefónica's Evolving Big Data External Monetisation Model

In this never before told full story behind Telefónica’s external monetisation journey, we speak to Lorraine Stone, UK Country Director, Telefónica Dynamic Insights, about the origins of its Big Data SmartSteps programme. The interview looks at how the telecommunications giant has adapted its proposition to become more flexible and bespoke, whilst enhancing the value of its data to multiple sectors.


Please note: That all fields marked with an asterisk (*) are required.