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Conference Day Two

8:30 AM - 8:50 AM Registration and Coffee

8:50 AM - 9:00 AM Chair’s Opening Address

9:00 AM - 9:40 AM Using your Big Data to Deliver a Seamless and Engaging Customer Experience

Helen Mannion, Head of Business Intelligence , GiffGaff
  • Exploring the value of prescriptive and predictive web analytics as a tool to determine the likelihood of customer loyalty vs churn
  • Effective methods to relate business KPIs, customer experience and observable data
  • Utilising customer service hub data to improve the technologies and practices that affect your service

Helen Mannion

Head of Business Intelligence
GiffGaff

9:40 AM - 10:20 AM The Rise of Big Data Streaming

Peggy Barthes-Streit, Head of Mobile Data, EE
  • Combining micro services and machine learning so that new services can take advantage of large amounts of historical data
  • Understanding how IoT is driving real-time streaming analytics, and its implications for revenue growth
  • Maximising your revenues by establishing how to leverage real-time customer insights

Peggy Barthes-Streit

Head of Mobile Data
EE

10:20 AM - 11:00 AM Interactive Roundtable Discussion: Solving your Core Challenges

Attendees will have an opportunity to tackle the key challenges highlighted during day 1, creating real solutions for you to take back to the office.

11:00 AM - 11:30 AM Morning Coffee & Networking Break



11:30 AM - 12:20 PM Interactive Panel Discussion: Big Data for Customer Good?

Oliver Hansard, VP Data Services, Liberty Global
  • What do we want to achieve from our use of customer mobile data?
  • How do we shift from asking what big data can do for us, to what it can do for our customers?
  • What types of information will help our customers reduce their costs or risks?
  • What type of information is currently widely dispersed, but would benefit the customer if brought together?

Oliver Hansard

VP Data Services
Liberty Global

12:20 PM - 1:00 PM Mobile Network Data Monetisation: From Marketing to Actual Business Value

Pascal Chambreuil, Head of Department - Flux Vision, Orange Business Services
  • Overcoming regulatory challenges, data privacy and anonymity
  • Mobile Network, a not so perfect sensor
  • Securing the curiosity phase

Pascal Chambreuil

Head of Department - Flux Vision
Orange Business Services

1:00 PM - 2:00 PM Lunch Break



2:00 PM - 2:40 PM Transforming your Digital Strategy by Combining New Business Models, a New Digital Workplace and New Operational Processes

Michele Vecchione, Director Big Data , TIM
  • What role will big data play in transforming the internal landscape and effectiveness of your business functions?
  • Exploring how big data analytics can help optimise and operational flows to improve revenue margins
  • Breaking down silo’s within your organisation to better leverage data to improve the customer experience and drive additional revenue

Michele Vecchione

Director Big Data
TIM

2:40 PM - 3:20 PM Protecting and Profiting from your Data

  • Understanding the impact of GDPR on the management of your data, in terms of its movement and processing, and safeguarding how it is shared, stored and retrieved
  • Considering the impact new regulations will have on third-party use of your data
  • Implementing a robust governance and data management strategy to alleviate the transition
  • Ensuring you benefit from efficiency savings relating to harmonised regulations regarding data privacy

3:20 PM - 3:50 PM Afternoon Tea and Networking Break

3:50 PM - 4:30 PM Interactive Roundtable Discussion: Big Data Innovation

  • What are the most exciting technologies and trends currently emerging, and how will they transform the landscape for operators?
  • What will be the big winner in IoT investment; mobile banking, cloud-based TV, smart home functionality?
  • How can we best generate revenue from a connected product?

4:30 PM - 5:10 PM Combining Machine Learning with Personalisation to Unlock New Revenue

  • Turning “interesting data” into valuable insights
  • Establishing an effective 360-strategy to better understand and predict customer behaviour
  • Creating fast-moving marketing campaigns to target key customer segments

5:10 PM - 5:20 PM Interactive Wrap Up Session

To ensure all attendees have clear, practical solutions to take away with them, the conference will close with an opportunity to review the conference objectives and discuss any remaining points.

5:20 PM - 5:30 PM Chairmans Closing Remarks and End of Conference