Exclusive Content
EXCLUSIVE INTERVIEW: A Behind The Scenes Look at Telefónica's Evolving Big Data External Monetisation Model
In this never before told full story behind Telefónica’s external monetisation journey, we speak to Lorraine Stone, UK Country Director, Telefónica Dynamic Insights, about the origins of its Big Data SmartSteps programme. The interview looks at how the telecommunications giant has adapted its proposition to become more flexible and bespoke, whilst enhancing the value of its data to multiple sectors.
Market Insight: 3 Game Changers in Big Data External Monetisation
In this eBook, Deutsche Telekom, Orange and Telecom Italia open up in exclusive interviews about their Big Data Monetisation journeys. You’ll attain a glimpse of pilots, initial results, challenges, and their respective plans for the future in converting Big Data into tangible value-added external monetisation propositions.
Infographic: How to create a money making Big Data machine
With some sources estimating that data network traffic from smartphones will grow more than 50-fold by 2016 it’s clear that telecommunications companies are awash with data. But there’s a big difference between panning for gold and actually striking it. So how are telcos REALLY monetizing big data?