EXCLUSIVE INTERVIEW: A Behind The Scenes Look at Telefónica's Evolving Big Data External Monetisation Model
In this never before told full story behind Telefónica’s external monetisation journey, we speak to Lorraine Stone, UK Country Director, Telefónica Dynamic Insights, about the origins of its Big Data SmartSteps programme. The interview looks at how the telecommunications giant has adapted its proposition to become more flexible and bespoke, whilst enhancing the value of its data to multiple sectors.
Big Data Unraveled: Taking advantage of deeper customer insight from telecom subscribers and network data
Last year, Shekhar Iyer, the Global VP & GM of SAP BI, spoke at the Big Data Monetisation in Telecoms summit and shared his experience with generating value from the subscriber data telecoms already own.
Download this presentation to view Iyer's list of top challenges, ways to solve them, and his insight on making the best out of your data.
With some sources estimating that data network traffic from smartphones will grow more than 50-fold by 2016 it’s clear that telecommunications companies are awash with data. But there’s a big difference between panning for gold and actually striking it. So how are telcos REALLY monetizing big data?